When we step in the supermarket, so often our mind got manipulated intensely and immediately by the setting of it, from the locations of shelfs; seductively colouful fresh fruits near the entrance, the smell of fresh-made bread; the eye-level displayed products, supermarket is a place to boast the desires of purchase.
At the same time, our sensations has been always "used" by the supermarket, however, it is always limited into the visual while we have much more sensations including touch, vision, audition,taste, smell, balance, somesthetics, pain, temperature.
There is two ideas from me to the future scenario in a supermarket :
Visual seduction of nowadays packaging :
Only 2 main functioning
1 . Protect the product / Maintain the freshness
2 . To attract customer by displaying and layering what their desires to boast the sale
Flavour = smell + taste + mouthfeel
Flavour= nose+ tonugue+ (several ‘touch’)
Gum Guru will help us embrace and enlarge all the senses, plus human intelligence, through talking with gum guru, it will help you find the right gum and more, well, you can talk about weather, joy or frustrations in your life. Online shopping is overrated and in the future people will only getting more lonely by not going outside,
a bit anti social and they always need someone to talk with, the is the future confession room in a supermarket.
A very basic supermarket without any obvious brand fancy, but we back to basic and the essence of basic sensation.
This is the game changer.
In 2117, the same system as nowadays (2017) will not be accepted anymore. We will have rainbow supermarket to categorized and display the product on the shelf, It will be according by colour, It won't be that strange if you will see that Coca Cola will be putted together with raw meat and strawberries, because boasting the sensation capability of the human limits is the goal in the future, training the intelligence of the human is also the mission the supermarket, to tune the mindset of the customer to have more awareness of food instead of trusting the graphic informations or visual communication of the packaging; it will also change the nature of the manufacturer of food and packaging, for example Coca Cola might not want to be putted alongside with the other chocolate products with red colour for a unhealthy impression so they might design their packaging into green to be putted with product with healthy image like salad or green tea.
Originally done by Unicorn TV. Spring 2017.